Free online business diagnostic for your small business
Step back from your daily activities. Our free interactive tool lets you assess your small business’s maturity and identify your priority improvement opportunities.
In short
A free online business diagnostic gives you a quick picture of your small business without a meeting or commitment. FIRME’s takes about 10 minutes, in 8 steps. It analyzes your public data, your website and your real nearby competitors, then gives you your #1 priority and your first 3 free actions to put in place.
Why run an online diagnostic?
A small business owner’s day is often absorbed by managing emergencies. A free online business diagnostic is a simple, no-commitment first step to take a neutral look at your organization’s performance.
The assessment quickly analyzes 4 strategic aspects:
- Business development: The predictability and regularity of your sales.
- Operational efficiency: Structuring your processes and managing your resources.
- Profitability and finances: Control of your margins and cash flow.
- Leadership and governance: Your teams’ alignment and the owner’s work balance.
Start your instant assessment
Answer a few targeted questions to get a summary view of your strengths and areas for development.
Start the free diagnostic →What happens after completing the questionnaire?
Once the answers are submitted, you get a clear view of your situation that lets you:
- See a structured report on the potential of your business growth diagnostic.
- Identify the key areas for improvement to set your business growth priorities.
- Discuss your results in a conversation with a small business management consultant if you want to deepen the analysis.
Frequently asked questions
Is the online diagnostic really free?
Yes, the basic assessment is 100% free, with no commitment on your part.
How long does it take to complete the assessment?
The questionnaire was designed to be quick and effective: it generally takes about ten minutes to complete.
What exactly does the FIRME diagnostic look at?
The diagnostic looks at your business the way a potential customer sees it. It checks your Google profile, your website and your social networks. It then spots your real nearby competitors, the ones that appear when a customer searches for your type of service in your area. The comparison shows where you’re ahead and where you’re losing ground.
For example, a garage might discover that its competitors show their hours and recent photos, while its own profile is incomplete. This kind of gap is often simple and quick to fix, with no big budget. The diagnostic helps you see these gaps at a glance, instead of comparing each competitor by hand.
- Your Google Business Profile
- Your website, especially on mobile
- Your social media presence
- Your nearby competitors
How to get the most out of your free diagnostic?
Allow about 10 uninterrupted minutes and answer honestly. A picture that’s too flattering leads to the wrong priorities. Have on hand your website address and the exact name of your business as it appears on Google. Once you have the result, tackle the #1 priority first, then the 3 free actions, one at a time. Note the date of each change so you can then measure its effect on your customer requests.
What mistakes to avoid after an online diagnostic?
The first mistake is reading the result, then going back to daily life without changing anything. Block time in your calendar from the first week for the #1 priority. The second is wanting to fix everything at once: you won’t know which action had which effect. The third is neglecting small steps, like completing your Google profile or replying to reviews. They seem modest, but they are often what your customers see first.
- Block time for the #1 priority from the first week.
- Make only one change at a time.
- Note the date of each change.
Frequently asked questions
What data does the diagnostic use?
The diagnostic relies mostly on public data: your Google profile, your website and your social networks, as well as those of your nearby competitors. It combines this information with your answers to the 8 steps to set your #1 priority.
Do I have to buy the action plan after the diagnostic?
No. The diagnostic and its first 3 actions are free and useful on their own. If you want a detailed plan, the FIRME subscription at $47 per month includes the complete action plan, reviewed by a marketing expert and activated in your online space.
Is the diagnostic suitable for a business without a website?
Yes. The diagnostic also analyzes your Google profile, your social networks and your competitors. Not having a website will simply be one of the findings, and you’ll know whether creating one should be your priority.
In summary: what to remember
- The diagnostic is free, done online and takes about 10 minutes in 8 steps.
- It relies on public data: Google profile, website and social networks.
- You leave with your #1 priority and 3 free first actions.
- The $47 per month subscription is optional; the complete plan is activated within 3 business days.
Useful sources and resources
- Google Business Profile help : How to complete and update your Google profile.
- Google PageSpeed Insights : A free test of your website’s speed on mobile and desktop.