Goal and audience
Who the event is for, what people should remember and how to measure success (registrations, sales, contacts).
Event planning
Event planning firm: an event that really draws people
Product launch, conference, networking evening, open house or holiday party: FIRME helps you plan your event, promote it and fill the room.
In short
An event planning firm (or event agency) designs, organizes and promotes events. FIRME mainly handles the part that makes a business event succeed: the communication plan, targeted advertising, the event page, registrations and media relations. Your event can also be listed for free in the firme.ca/evenements calendar.
What FIRME does for your event
By quote. Free listing of your event in theevent calendar.
Communication plan
Calendar of posts, emails, social networks, partners and local media, week by week.
Communication →Targeted advertising
Facebook, Instagram and Google, targeted at your city and your customers.
Digital marketing →Page and registrations
A clear page for the event, a ticketing link (Eventbrite, Zeffy…) and reminders.
Media relations
Press release, media invitation and post-event follow-up.
Public relations →Posters and visuals
Poster, banner, social media visuals and on-site signage.
Graphic design →Organizing a corporate event: the checklist
- 8 to 12 weeks before : goal, budget, date, venue and target audience. Check the availability of speakers or performers.
- Permits and insurance : if you serve or sell alcohol, ask about the required event permit from the the relevant liquor authority. Check your liability insurance and the venue’s rules.
- 6 weeks before : event page, ticketing, listing in event calendars, first social media posts.
- 3 weeks before : targeted advertising, personal invitations, partners and local media.
- The week of the event : reminders to registrants, on-site visuals, photo and video plan.
- After : thank-yous, photos, survey and follow-up with the contacts collected.
Types of events we help promote
Product launches, networking evenings, conventions and conferences, training sessions and workshops, open houses, trade shows and exhibitions, fundraisers, holiday parties and employee recognition events.
Looking for a speaker, coach or trainer for your event? See the network of professionals.
Frequently asked questions
What is an event planning firm?
A company that designs, organizes and promotes events for other businesses: launches, conventions, conferences, evening events and recognition activities.
What’s the difference between an event agency and a communication firm?
The event agency mostly handles logistics (venue, catering, technical, entertainment). The communication firm makes the event known and attracts the right audience. FIRME works mainly on this second part.
How to promote an event?
Start 6 to 8 weeks ahead: a clear page with a registration link, a listing in online event calendars, regular posts on social networks, targeted advertising in your city and personal invitations.
Where can I post my event for free?
In the event calendar: take the free diagnostic of your business, then add your events from your FIRME space.
How much does promoting an event cost?
It depends on the size of the event and the advertising budget. FIRME prepares a quote after a first conversation; listing in the event calendar remains free.