Positioning
For whom, against whom, and why you: the sentence that sums up your difference.
Branding
Branding: a brand image people recognize and choose
Your brand is what people say about you when you’re not in the room. FIRME helps you define it and make it consistent everywhere.
In short
FIRME’s branding covers brand strategy for small businesses: positioning, naming, slogan, tone, visual identity and physical product packaging. By quote, after a free diagnostic.
Our process
Name and slogan
A name that’s easy to remember and find on Google, and a tagline that sticks.
Visual identity
Logo, colours, typography, photos: the same image everywhere.
Graphic design →Products and packaging
Boxes, labels and displays for physical products.
Frequently asked questions
What is branding?
Branding is the set of choices that give a business its identity: its positioning, its name, its message, its tone and its visual image.
Is branding useful for a small business?
Yes. A clear brand helps customers remember you and choose you over a competitor, even on a small budget.